Ensure the organisation has good corporate governance and sound business practices Evaluate oncourse amenities and racecourse facilities Advise on non-raceday activities Develop marketing strategies and opportunities to promote race-meetings, and advise on national and international market trends Identify strategic sponsorship opportunities and promotional activities Advice on maintaining positive Government, and Government departmental liaison Develop strategic direction i.e. implementing key measures for improved profitability and future progression Ensure staff team building, moral, development, and competencies